Image via Influencer Marketing Hub. Another salient Jay Baer quote, which companies need to remember as they work with micro influencers. YouTube and Twitter users visit the sites on a less regular basis. These partnerships allow the fashion stores to connect with consumers on a more intimate level than traditional celebrity endorsement. 7% intended to spend over $1 million, with a further 10% between $500,000 and $1,000,000. In order to understand influencer marketing, you need to understand influencers. Don’t miss a post. When Vidmob carried out their 2018 State of Social Video (US edition) survey they 33% of millennials spent 33% of their digital time watching video. Those in the higher education niche manage 3.96% engagement on their Instagram posts. It is important that brands keep up-to-date with who the current influencers are. As more marketers dabble in this fast-growing channel, here are a few key stats to keep in mind: The fact is, influencer marketing isn’t going anywhere. Brands in the home decor niche will be particularly interested to note that although only 18% of those with incomes less than $30,000 use Pinterest, this number grows dramatically to 42% for people who earn more than $75,000. Twitch’s audience is largely composed of young male gamers, which is a very specific audience. Those with less than 1,000 followers generally received likes on their posts 8% of the time. They may not have the pedigree of the Wall Street Journal, but they have earned their influence, and will not be walked over by disrespectful brand executives and marketers. Searches for "influencer marketing" drew ahead of those for "print advertising" in mid-2017 and have remained that way ever since. A survey by Influencer Marketing Hub showed that 28% of companies consider influencer marketing to be the fastest-growing online customer-acquisition channel, leaving organic search, paid search, and email marketing behind. Red Bull, for instance, has established a very active YouTube presence and currently has 5.6 million subscribers to their main channel and they have numerous smaller specialist channels, too. Users respond positively to Stories because they perceive this impromptu swipe-able montage series to be less staged, more authentic, and easier to navigate. }. The Influencer Marketing Hub’s State of Influencer Marketing 2019 Benchmark report, found that the number of influencer agencies and platforms grew by 320 between 2017 and 2018. Stay tuned in future years to see how the platform evolves. If you don’t partner with the right influencers for your product, the campaign is doomed to fail from the start. The vast majority of the people who use social media worldwide do so with mobile devices at times. Of the marketers they surveyed, 61% acknowledged the difficulty in finding relevant influencers for a campaign. Brands must remember that while influencers like to be able to earn revenue, they will not do so at the expense of their audience. According to Alexa, YouTube is the second most visited website after just Google. 11 Influencer Marketing Statistics: 1. 73% of marketers say that they have allocated budget for influencer marketing. Instagram Stories has become the greatest success story of the Instagram family. The Vidmob analysis shows that Millenials and Generation Z clearly use YouTube to learn, rather than just for entertainment. While most of the other social networks now cater to video, YouTube is still seen as the preeminent site for longer videos. In this article, we bring you the top influencer marketing trends, statistics, facts and insights that can help you formalize a great influencer marketing strategy. They are ordinary people who have built up a solid social media following. This is further a result of the BrightLocal survey indicating why firms need to work on ensuring that they receive positive online reviews for their products. LinkedIn has released a diagram highlighting some of the. A 2019 survey by The Influencer Marketing Hub (partnered with Viral Nation and NeoReach) emphasizes how influencer marketing can be highly lucrative for those brands who engage in it. Indeed, 86% of consumers read reviews for local businesses (including 95% of people aged 18-34), and consumers read an average of 10 online reviews before feeling able to trust a local business. Hootsuite has collated many digital-related statistics in its Global State of Digital in 2019 Report. Their research found that reading reviews was the most important factor for 18% of software buyers. This one statistic essentially summarizes the business case for influencer marketing. Marketers accomplish this through sponsoring an influencer’s online content, with the goal of endorsing their brand, product or service, and in some cases, drive purchases. Tapinfluence and Altimeter joined forces to produce a study on the state of influencer marketing, interviewing influencers. Quite a few of the big name department stores recognize the influence of fashion bloggers in promoting their stores and products. Of course, influencer marketing – in its current guise – is mostly immune to this type of avoidance behavior, another reason for its present popularity. If we see those to whom we aspire using certain products and services, then we want to use them too – so we can feel a degree of identification with them. Earn a $10 Starbucks Voucher for 5min of your time, Here are 80 interesting facts, quotes, and statistics related toÂ. Older generations tend to follow traditional celebrities. Being married, Ninja is mindful of upsetting his wife. A 2019 survey by The Influencer Marketing Hub (partnered with Viral Nation and NeoReach) emphasizes how influencer marketing can be highly lucrative for those brands who engage in it. Compared to videos or longer-form content, a single photo and caption requires relatively less production cost and effort, making it a more affordable option for small companies looking to test Instagram influencer marketing. Remember that they have built up their own brand. While large brands like EA, Doritos, Hershey’s, and KFC are experimenting with sponsoring Twitch livestreams, this platform is in its early days when it comes to influencer activation. 91% of companies using influencer marketing report it to be effective ( Influencer Marketing Hub ) 71% of marketers say that customers gained from influencer marketing are higher-quality than those gained from other kinds of marketing ( Mediakix ) Not only do the young use it as a television replacement, but the older generations cherry-pick videos on topics that interest them, too. Instagram Stories rank as the second most popular content format for influencer marketing, after Instagram posts. Tablets and Other Devices were the big losers, dropping by 13%, and 20%, respectively. Remember to consider influencer fees, production costs, product costs (if you plan to ship them a sample) and any platform or influencer agency fees when calculating your overall budget. They found the richest YouTubers (with their estimated  earnings) to be: carried out its annual Influencer Marketing Survey in 2019. One of the most common solutions is developing long-term brand ambassador partnerships, which enable brands and influencers to build consistency and long-term brand affinity. Look for quality content, on-brand voice and audience alignment. has researched to find the richest YouTubers in 2019. Today, influencer marketing is more accessible and measurable than ever before, and more marketers report finding it effective in achieving their goals. So don’t wait any longer and look into any of these statistics and tips now. Facebook came a distant second at 46%, followed by YouTube at 36%. However on the other end of the spectrum, marketers are exploring partnering with smaller, more accessible influencers such as nano-influencers, who will often work for a nominal fee or in exchange for a free product. As long as we’ve had advertising and marketing, brands have capitalised on famous faces to sell their products. 57.5% of them also claimed that they engaged as influencers to make an impact or effect change, Kristy Sammis made this comment in a March 2016 episode of the podcast, Half Hour Intern. 78. It is also rapidly becoming the most popular influencer marketing platform. The majority of influencers have managed to achieve their influential status without paying for promotion. A further 20% claimed that software reviews had somewhat of an influence, and 13% admitted it had a little influence. These are often firms that don't understand the mechanics of influencer marketing. Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. When asked to provide reasons for their participation in this form of marketing, nearly 70% admitted that their main inspiration was to earn some money. There is a clear distinction in the way that different age groups look at influence in social media. While most firms only intended to include it as a small component in their marketing mix, 17% expected to devote half or more of their marketing budget to influencer marketing. Interestingly, older people are more likely than younger to go to a company’s website after a good review (35 of 18-34 year-olds, 47% of 35-54 year-olds, 69% of 55+). Through the statistics listed below, you will discover details about the influencer marketing market size, the average cost of hiring a digital influencer, some of the factors that should be observed when setting up an influencer marketing campaign, and more. Instagram has grown rapidly to become the social channel of choice for influencer marketing. This ease of content creation also ushered in the rise of micro-influencers (influencers with small followings between 10,000-50,000), whose lower price tag made them more accessible to the average brand. 82% have searched online for a product or service to buy, suggesting that some must search online and then complete their purchase in a brick and mortar store. Hootsuite has collated many digital-related statistics in its. While the percentage of people using Pinterest is lower than for more mainstream sites, such as YouTube, Facebook, and Instagram, there is much more variation in income levels. (TapInfluence & Altimeter, June 2016,) Remember to have all these elements in place before launching your campaign to ensure accurate measurement. While there are fewer Instagrammers than people using big brother Facebook, Instagram is now the preferred platform of the young. Hopefully, this article on the various influencer marketing statistics encouraged you to do better when handling your business online. It has issued updates every quarter. Influencer marketing does not focus on celebrity endorsement. The current generation has grown up with the internet, and the internet is where they find their own celebrities. According to Ryan Robinson’s recent blogging statistics, 65% of content marketers say they have a documented content marketing strategy in place, meaning 35% have room to improve. . Here are just a few: The fact is, when executed correctly, influencer marketing works for a wide range of companies—and the data backs this up. Its popularity is increasing across nearly all age groups. Snapchat users have shown that they are highly responsive to influencer marketing. Tablets, 3.65%, and Other Devices (such as gaming systems), 0.08%, make the difference. Whether your goal is to increase brand awareness, sales or reach new audiences, always set clear KPIs (and tracking) beforehand. Television has a far smaller impact on Generation Z that is had on previous generations. } Video formats are also popular, with YouTube videos and Instagram video ranking high on the list of effective formats for influencer marketing. Less than 10% have paid for Instagram native ads, despite their love of this platform. 70% of Teens Trust Influencers More than Traditional Celebrities. The top 13% of businesses make $20 or more. She made another very salient point: “We’re savvier than ever, and we know B.S. Digital strategist, blogger, and influencer, Jess Estrada, gives her opinion on what makes an influencer. For example, in September 2018 YouTube came under fire for their algorithm changes supposedly leading to creator burnout, as influencers raced to produce more content so their videos wouldn’t drop from the feed. . Brands who target this demographic are finding that it has enormous potential for influencer marketing.Â, Although the use of ad blockers rose quickly for a while, their use has been relatively static over the last two years, according to. This compares with Instagram (42% multiple times daily, 21% daily) and Snapchat (46% numerous times daily, and 15% daily). Here’s a summary of the Influencer marketing statistics you need to know in 2021: Ninety-three percent of marketers use influencer marketing as part of their marketing strategy. This is an interesting statistic from the same Schlesinger Associates for Augure survey as above. Collaborating with a digital influencer is now one of the most trusted and effective ways for brands to reach consumers. YouTube has recently emulated Facebook's feat of reaching 2 billion active users. It is important to remember, however, that this all depends on your target audience. Here are 11 powerful influencer marketing stats curated to inform your marketing strategy this year, based on a 2019 survey of marketers by Mediakix, an influencer marketing agency. Source: Statista, Snapchat has quickly grown to 210 million users, and it is particularly popular with teenagers. Retailer Lord & Taylor partnered with 50 influential fashionistas on Instagram and had each pose wearing the same dress. It was a big influence in a further 48% of purchases. Brad Fay, co-founder, COO and lead researcher of the Keller Fay Group, commenting on research that his group carried out on the scope of micro-influencers. With such a high number of mobile social media users, you might be forgiven for thinking that the days of laptops and computers may be over. 17% of companies plan to spend more than half of their marketing budget on influencer marketing in 2019. There have been numerous studies analyzing influencer marketing’s effects, and experts sharing their wisdom on the topic. Hence they have far less of interest in traditional celebrities. - Macro-influencers – influencers with between 100,000 and 1 million followers Influencer Marketing facts. Add your info below to have the PDF sent to your inbox. Twitch is an emerging livestreaming platform that pulls over 15 million daily active users, largely gamers. It collected search query data from Google from July to September 2019 and found “Facebook” to be the most searched term. It is clear that Twitter influencers have built up a sufficiently high level of trust for people to be confident enough to spend money on their recommendations. Being married, Ninja is mindful of upsetting his wife. These include 90 million senior-level influencers, 40 million mass affluent, 63 million decision-makers, 17 million opinion leaders, 10 million C-level execs, 6 million IT decision-makers, and 3 million MBA graduates. Before partnering with an influencer, here are some tips for spotting fake followers. In 2018, only 39% of marketers planned to grow their influencer marketing budget, suggesting that brand investment in influencer marketing will increase dramatically this year. Before embarking on an influencer marketing campaign, it’s important to be crystal clear of your goals. . A further 20% claimed that software reviews had somewhat of an influence, and 13% admitted it had a little influence. , and it is particularly popular with teenagers. 6. According to a study, 57% of marketers found that influencer-generated content performs better than professionally produced content. margin-bottom: 5px; Most companies get positive results from influencer marketing, with just the bottom 25% failing to generate any revenue. This is another sobering statistic from Google that emphasizes the differences between the generations. Mediakix carried out its annual Influencer Marketing Survey in 2019. Clearly, many middle-aged and older people use Pinterest to gain ideas for things to purchase. Surprisingly, considering how popular Instagram beauty influencers and brands are, the engagement rate for health and beauty posts is only 0.86%.Â, 15 Mind Blowing Instagram Statistics You Don’t Know, 27 Influencer Marketing Experts give their Predictions for 2020, observes how influencer marketing is different from traditional marketing, March 2016 episode of the podcast, Half Hour Intern, Crowdtap interviewed more than 50 content creators, difficult it is to come up with the definitive measure of influence, influencers who risk alienating the brands, group carried out on the scope of micro-influencers. The dress sold out by the end of the weekend, and it gave the brand a chance to introduce their Design Lab Collection to potential customers, who followed these influencers. This is a finding from the BrightLocal Local Consumer Review Survey 2018. Even influencers won’t help your sales if you can’t provide what consumers truly want. Facebook moves around in the rankings, but it is currently in 5. place. Most companies get positive results from influencer marketing, with just the bottom 25% failing to generate any revenue. In 2018, only 39% of marketers planned to grow their influencer marketing budget, suggesting that brand investment in influencer marketing will increase dramatically this year. - Logan Paul - $12.5 million Many brands, too, feel that their organic social content ends up being lost after algorithms deprioritized it. From CPG to Tourism, influencer marketing is yielding astronomical returns for early adopters. It’s super important to remember that influencer marketing is one of the most effective areas of marketing. Capterra found that software reviews can be pivotal to businesses buying software. padding: 25px; Micro-influencers perform the bulk of successful influencer marketing (at least 90% of it). According to LinkedIn, they have had 9 billion content impressions, with 15 times more content impressions than job postings. Their research found that reading reviews was the most important factor for 18% of software buyers. Numbers have continued to rise, surpassing the. Of the marketers they surveyed, 61% acknowledged the difficulty in finding relevant influencers for a campaign. Search engine optimization, or SEO, allows you to understand how consumers are searching for and finding information about your brand and your competitors online.By incorporating SEO strategies in your marketing efforts, you'll increase your website's visibility and rankings. As popular as fashion is on social media, it has surprisingly low engagement on all leading social platforms, according to the RivalIQ stats. has found that 51% of Facebook users use the app/site several times a day, with a further 23% using Facebook about once a day. Sponsored Instagram posts have become ubiquitous, The Results Are In: The 22 Best Ecommerce Website Designs of 2020, Google’s Doubling Down on Ads: How to Create a Profitable Google Shopping Campaign (Updated for 2020), The Definitive Guide to Selling on Amazon [2020 Edition], How to Master Product Photography on a Tight Budget (We Did it With Less Than $50), Ecommerce Shipping: Your Step-by-Step Guide to Shipping Profitability. Yet, banner ad growth in 2017 was 7%. Brands who target this demographic are finding that it has enormous potential for influencer marketing.Â, They seem to work best when brands engage influencers to tell a story on behalf of the brands in intuitive ways. This was according to a survey conducted by Augure and reported in Mediakix. They found the richest YouTubers (with their estimated  earnings) to be: - Daniel Middleton (DanTDM) - $16.5 million Numbers have continued to rise, surpassing the 500 million mark in January 2019. - Dude Perfect - $14 million Although many people think of LinkedIn as a large-scale collection of resumes and a job market, it is also a place where professionals publish and share content. Back in 2015, there were just 190 influencer platforms and agencies. .imh_related_posts ul li { Crowdtap interviewed more than 50 content creators, and it is clear that these influencers expect respect from brands who work with them. There were 3.2 million streamers in November 2019, who people collectively watched for 880 million hours. More accessible and measurable than ever before, and 90 % of men are influenced by YouTube their! On organic posts, according to a study on the importance of mobile nowadays do n't understand the of... 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