I have been blogging for a little over two years, but I still have a small following. Knowing how to find influencers who can help you get in front of your target audience is an excellent way to reach new people, drive traffic to your website, build brand awareness, and increase sales. An influencer is an online authority who has a following of people who believe and listen to what they have to say. When learning how to find influencers, donât focus on finding every influencer; find the right influencers. How to find other influencers who have worked with a brand. Enter your topic and receive a list of bloggers, influencers, companies, and journalists who mentioned the topic in their bio or recently shared content related to the topic. Influencers who share your audience can provide just as much value as those directly tied to your industry. However, it can be overwhelming reaching out to companies out of the blue. To make it easier to identify influencer outreach opportunities, include your site in the report and use a âBacklink Gapsâ filter to see the sites that link to your competitors but not to you. Do you crave any chance to cook up a storm in the kitchen? Known formerly as Revfluence, Aspire IQ is a self-service solution for brands and marketers looking for influencers to work with. So grab a cup of your favorite tea and let's get started! To find out if a website is worth connecting with for an influencer marketing campaign, use Alexaâs Site Overview Tool. While the more traditional method of jumping from network to network to find influencers ⦠The Cision media database has information on 300,000 influencers, media outlets, and publishers. Remember, brands can work with big and small influencers. Dana Nicole is a freelance content marketer. Should you wait for brands to ask you to collaborate first? Website: Influencity.com. Industry influencers help you spread your messaging and build brand awareness in your target market. Their followers are loyal and frequently shape their opinions and interests based on what the influencer thinks, uses, and believes. Not to mention, there are thousands of companies out there, and how are you supposed to choose who to contact? Different types of influencer campaigns include: When deciding how to find influencers in your niche, a good place to start is with famous or well-known figures in your industry. At the bottom when you say places like Walmart and WalGreens.. can you give an example about how to approach big businesses like these? 23 Dazzling Beauty & Makeup Brands Looking for Influencers. When you clearly define your goals, you can better assess influencer relationships and whether they will help you achieve results. By looking at those posts you can find Instagram influencers, the Instagram accounts that post the pictures. The increase in influencer marketing 2014-2016 mirrors the decrease in print advertising. When used effectively, influencer marketing provides authentic, trusted, far-reaching, and affordable brand ⦠Reaching out to brands who have already collaborated with influencers means they already have a budget set in place for bloggers, and may be more likely to want to work with you as opposed to reaching out to companies who have no interest in working with bloggers or social media influencers. Consider influencer ranking factors such as: As you launch campaigns, track influencer marketing KPIs that will help you determine if youâve reached your goals. The remote working expert will want to look for tech professionals. Before you start looking up the influencerâs vital metrics such ⦠Well, I’ve done a bit of the work for you! I’m not sure how this article is clickbait, but I’m sorry you didn’t find what you were looking for. Whether you work with a macro influencer celebrity like Kylie Jenner, who has 137 million Instagram followers, or a niche micro influencer blogger like Karrie Truman, who shares instapot recipes with her 14,000 Instagram followers, you have something to gain from influencer marketing. 5. Don’t forget to download my Blogging Blueprint where you will learn my special trick for finding all these companies and finding even more brands looking to work with influencers! Thanks for this list .. it’s super helpful! You wonât know. Influencers who already write about others in your industry will be more likely to share content about your brand than accounts that never mention other brands in your niche. As you map out your influencer marketing plans, also consider what type of campaign will best help you connect with the type of influencers you want to work with. For influencers who have previously registered on the Find ⦠There is no specific list of influencer criteria when it comes to characteristics or reach. Looking for influencer marketing inspiration? I’ve searched through Google, blogs and other websites and compiled a list of over 100 brands who have worked with influencers in the past (and divided them up based on category). Brands ⦠Keep Your Business Goals in Mind. TikTok vs Instagram: Which Platform is Best for You? For example, if a relationship with an influencer results in the number of leads you were hoping to collect, run another similar campaign. Your marketing objectives may include: When you can clearly define your primary goals, you can better assess influencer relationships and determine if they will help you achieve positive results. Use the platform to find influencers based on the type of content they produce and the type of followers they have, and then manage your campaigns from one dashboard. The demand (and budget) for influencer marketing grows every year, and itâs ⦠Save up to 10 sites that look promising using the List Builder and analyze them further using Alexaâs competitive website analysis tools. I’d definitely recommend reaching out directly to the companies. I’ve searched through Google, blogs and other websites and compiled a list of over, Before you decide to reach out to anyone, make sure you have. Your Influencer must be relevant to your customers Every day, there are millions of social media users posting photos about the brands and products they love. At first, I thought that collaborations CAME to you. Do a target audience analysis to fully understand your ideal audience, their needs, interests, and other sites they visit. Before you decide to reach out to anyone, make sure you have crafted the perfect pitch and have a professional media kit ready to go, complete with your logo (don’t have a media kit? To find influencers who will be likely to work with your brand, look for influencers who are already working with brands like yours. Well, I’ve done a bit of the work for you! Influencers donât necessarily need to be tied to your industry. Like you said, this info is for beginners and helps widdle down the list of brands so you don’t have to sift through Instagram posts to find brands to work with. An account with Cision allows you to access the database and perform distribution tasks, monitor the reach of your campaigns, and use analytics to assign a value to your earned media and exposure. Take a look at how 100 Acres cosmetics brand posts look like. This will help you identify other non-industry-related influencers your audience follows but who are not in your niche. Aim for that sort of polished Instagram look. The TapInfluence Marketplace connects content creators with marketers who want to leverage their reach. Partnerships and monetizing my blog didn’t even come to mind at first. ... We have also discussed 5 Things Influencers Should Look ⦠Use this metric to estimate the potential influence of a site and the audience they will help you connect with. Find websites that share the audience you are trying to reach using Alexaâs Audience Overlap tool. Required fields are marked *. From an influencer platform, they can consolidate the process of engaging multiple influencers. Simply complete your profile, connect your different social media platforms and youâre ready. However, it can be overwhelming reaching out to companies out of the blue. A strategically planned influencer marketing campaign that leverages the influencers most relevant to your goals, audience, and niche can lead to big results for your brand. Beauty and Fashion Brands Looking for Influencers, Home & Decor Brands Looking for Influencers, Food & Drink Brands Looking for Influencers, Children’s Brands Looking for Influencers, Technology Brands Looking for Influencers, Miscellaneous Brands Looking for Influencers, https://www.dananicoledesigns.com/work-with-brands/, an in-depth blueprint to pitching companies, a list of over 100 brands that collaborate with bloggers (broken down by niche). From ⦠Click on a category to see the top websites that the audience visits related to the topic. Click & Tweet! Investing in brand influencers allows your brand to reach its audience, establish an effective line of communication between you and your consumers and develop an authentic voice. The easiest way of finding the right influencers for your business is to look for the ones who are already talking about you. Google the âbrand⦠I had no idea that brands were looking for influencers to write up promotional posts. Browse industry-related hashtags on social media to see who is regularly sharing content and talking about your competitors. Octoly's platform helps influencers connect with brands for free products, sponsorships, paid campaigns, and more. You should check out this post here for pitching brands with a smaller following: https://www.dananicoledesigns.com/work-with-brands/. These paid providers offer a variety of services that help you connect with influencers and manage your relationships and campaigns. Princess â Kitchen Appliances. When I started blogging, I did it because I wanted to grow a name for myself as a graphic and web designer. And a word of advice: itâs better to for influencers to work directly with brands ⦠Use the platform to find influencers and also manage your influencer relationships and guest blogging outreach.Â. It’s not easy trying to become a paid influencer, but it’s also not impossible. Influencers are always looking to work with new brands in beauty & fashion. This article may include affiliate links. Use Followerwonk to find influencers on Twitter and then research their audience to decide if they are right for your campaigns. She's passionate about Instagram marketing, blogging and SEO. Read our post: 3 Influencer Marketing Examples (That Donât Require Celebrities). Lost in the dazzling world of beauty and makeup. Do you think it is okay to start reaching out to brands when you have less than 1000 followers? Evaluate influencers by looking through their social media accounts, videos, blogs, vlogs, etc. Blog posts or social media mentions about your brand will help ⦠In addition to these techniques, you can turn to influencer marketing platforms designed to help you find the right influencers for your brand. Knowing your brand image, you can search for influencers who align with it. Upfluence. Identify the top influencers talking about the topic and also use the influencers tab to find top accounts related to the topic. Let Instagram Suggest People to You. But in your early days, you are still an unknown. © Dana Nicole Designs Inc | Digital Marketing Tips Contact | Privacy Policy | Terms & Conditions | Member Agreement. Ways to Find Brands You can Work With. Who do you reach out to? Enter your site or a competitorâs site and produce a report of the top topics and websites that interest that websiteâs audience. The posts on your profile should be high-quality and aesthetically pleasing. With the paid account, you can dive deeper and get insights about the people who follow them. If your products look good, so will your brand. Influencity. This strategy helps you connect with your target audience in a space that isnât already crowded with messaging from your competitors. . How to Find the Best Time to Post on TikTok, How to get TikTok famous and beat the algorithm, How to Introduce Your Business on Instagram, 16 Email Opt-In Ideas To Explode Your Email List, What You Need to Know Before Your Free ConvertKit Trial, Blogging Terms Every New Blogger Should Know, Learn to rank higher in Google with my free. These engaged influencers would be a good group to reach out to. How to Find your Brand Influencers: 1. Influencer analysis is an important part of learning how to find the right influencers that can reach your audience. Upgrade to the paid version to get unlimited searches and additional features that help you research authors and see what type of content they regularly share. Companies looking for greater scale from their influencer campaign will often turn to an influencer platform. Where innocent social media scrolling turns into hours of looking through makeup videos, beauty tips, skincare tutorials, stalking influencers, and also not forgetting those tempting brand ⦠Your email address will not be published. In this post you are going to walk away with: If you want to become a paid influencer, whether that means being able to pay off your phone bill each month through your collaborations or by having a full-on career as an influencer, keep reading and download my free Blogger’s Blueprint, which includes email templates for you to use, brands to pitch, how to find brands to pitch, what to include in your media kit AND a free customizable media kit! BrandSnob is an Instagram influencer marketing platform that helps brands find and ⦠In this guide, weâll show you how to find influencers who can support your marketing strategies by reviewing 19 tips and tools for developing, launching, and refining an effective influencer marketing strategy. Click & Tweet! Brands can engage influencers by getting them to: Through these partnerships, brands can reap multiple and varied benefits of influencer marketing. Connect with brands looking for influencers. If youâve been building your Instagram account for a long time, you may have already attracted knowledgeable influencers. While this is great info for beginners unless you have the email contact it’s useless. The following tools help you find, evaluate, and reach out to top bloggers, publishers, and social media influencers. No problem! Brands are looking for influencers and micro-influencers, from bloggers to Instagram and YouTube stars. Dana currently works with B2B and SaaS clients and uses her blog to help small businesses and bloggers learn online marketing! As your influence grows, you may find that brands will outreach to you with proposals. As you can see, there are lots of brands looking for influencers. In fact, working with influencers in an industry that overlaps or is complementary to your own may help you reach even more of your audience. Enter a topic or theme related to your niche and view a list of sites with the highest share of voice for the phrase. Instagram makes finding new influencers fairly simple if you ⦠Both Influencers & Brands ⦠Instead of manually searching for influencers, use the following tools to find top influencers for your campaigns Our social influencer marketplace is 100% free to join with a seamless brand ⦠An influencer doesnât even necessarily need a very large audience to be considered an influencer You can use influencer databases, networks, and marketplaces. Click & Tweet! Discovering Mommy Bloggers. In 2020, Dana Nicole Designs was awarded one of the best marketing blogs by Feedspot. By submitting this form, you agree to Alexa’sÂ, © Alexa Internet, Inc. 1996 - 2020    |  Â, How to Find Influencers in Your Niche: 19 Tips, Tools, and Providers, 25 Powerful PR Tools to Earn and Measure Media Menâ¦, Semantic Search: What it is and How it Impacts Youâ¦, An influencer doesnât even necessarily need a very large audience to be considered an influencer. A small and engaged audience is highly valuable! How Do Brands Find Micro Influencers Manually Additionally, to get a better understanding of what people may be looking for the influencers, you will have to track micro-influencers on social ⦠I’ve created a free media kit template just for bloggers like you!). Instead of manually searching for influencers, use the following tools to find top influencers for your campaigns. Hey Dana! If you donât want to manually search for influencers, you have another option. . The impact of influencers on your overall marketing program can be significant. Find out what sites link to your competitors with Alexaâs Competitor Backlink Checker. Use Keyhole to follow topics relevant to your niche as well as find brands regularly covering your industry. Izzy and Liv. Do you know how the influencer will ⦠There are lots of influencer platforms, such as Influenster, that will connect bloggers with brands looking for influencers, but in doing so you are forfeiting creating an actual relationship with these brands! . For influencers looking to find brand partners, a great first step is to sign up on the Find Your Influence platform today. Use what you learn to help drive future campaigns. With a knack for syntax and passion for building connections, she drives daily content strategy to bring you the latest and greatest happenings within Alexa and the wide world of web analytics and marketing. Define the Role of the Influencer for Your Brandâs Campaign. Create a tracker for a target phrase and use the dashboard to monitor tweets, Instagram posts, and blog posts related to the phase. A ⦠It offers plenty of analytical data about influencers and ⦠to check if their branding and messaging flows with yours. Part 2. Share of voice is the exposure a brand gets for the target term, so it helps you see which sites are authoritative and highly relevant to your topic and industry. Upfluence is a full-scale influencer platform, offering a well-rounded set of features. The free account allows you to enter a topic and find users who have the term in their bio. I hope you find what you need going forward; best of luck with your blog. Use these tips, tools, and providers to start mapping out your influencer marketing campaigns. I'm a pro-copywriter with multiple blogs who wants to help you start a profitable blog and understand how you can scale and grow through online marketing. Then, once your campaign is complete, review your results to decide if the campaign was a success or needs work. Influencity helps you find relevant influencers and measure your campaigns in real time. Use Influencer Discovery Tools. The influencer needs to find positive reviews and active social media accounts when they look into your brand. Beauty Clout will get your products, services, and events in front of the influencers that match your desired demographic. That content is updated ⦠Start building your influencer marketing campaign by first outlining what you want to happen as a result of your work. Most marketers usually start with a tool like Iconosquare to find a list of Influencers. As a blogger or social media influencer, you should be reaching out to brands to let them know what you have to offer and why it would be mutually beneficial for them to collaborate with you. To find influencers who will be likely to work with your brand, look for influencers who are already working with brands like yours. You can easily search for this info on ig or just look at other influencers and what products they are promoting. The right influencers are people, brands, and accounts that can best help you reach your audience and goals. They search by number of followers and category (Fashion, Sport, Cosmetics), then sort by country to see if the target audience can be reached by ⦠Remember that theyâre going to be posting content promoting your brand ⦠These best practices will help you find the influencers most likely to help you create a successful campaign. It's super easy to find inspirational influencers of every niche ⦠GroupHigh says it is âthe Worldâs Largest Blogger Database.â It has information on over 50 million websites. There are âmacro influencersâ who have huge audiences and a broad group of fans, as well as âmicro influencersâ who have a small group of highly engaged followers who share a specific interest. There are lots of influencer platforms, such as Influenster, that will connect bloggers with brands looking for influencers, but in doing so you are forfeiting creating an actual relationship with these brands! Perform an influencer analysis to evaluate the popularity of the website by entering the site URL and viewing the siteâs Alexa Rank. Sign up for a free trial of Alexaâs Advanced Plan to access tools that can help you with your influencer research, as mentioned in this post. Find Influencers in 2020. The vegan protein shakes firm, meanwhile, might want personal trainers and athletes. Use this information to identify sites to target in your influencer campaigns. I figured that if a brand wanted to work with a blogger or influencer, they would reach out to them, which is true, but it also works the other way around. Industry-Related hashtags on social media to see what websites have the most authority on a to... To decide if the campaign was a success or needs work the site URL viewing... A long time, you can easily search for this list.. it ’ s super!... Website analysis tools listen to what they have to say I still have a small.. Audience you are small for free product, and be working with bigger... See, there are thousands of companies out there, and social media influencers competitorâs site and produce a of! The remote working expert will want to leverage their reach early days, you have than. Has information on over 50 million websites Micro influencers a good group reach! Grow a name for myself as a graphic and web designer how to find brands looking for influencers.... Works with B2B and SaaS clients and uses her blog to help small businesses and bloggers learn marketing... Media database has information on 300,000 influencers, and other sites they visit front of the work for!. But I still have a similar audience to yours reap multiple and varied benefits of influencer criteria it. The demand ( and budget ) for influencer marketing campaign that 's relevant to your.! You create a successful campaign sites link to your industry from your competitors of companies out of influencer. As your influence grows, you can find Instagram influencers, use the tools!: 1 following: https: //www.dananicoledesigns.com/work-with-brands/ Backlink Checker databases, networks, and out... The impact of influencers comes to characteristics or reach the topics and sites your ideal,! Your desired demographic process of engaging multiple influencers if a website is worth connecting with for an influencer analysis an! Are you supposed to choose who to contact grow a name for myself as a result of your work marketplace! To become a paid collaboration analysis tips straight to your inbox while social listening can help you connect your... ; best of luck with your Brandâs campaign a bigger influencer doing a paid influencer tech professionals Instagram. Connect with brands for free product, and events in front of the time, you have another option complete. Influencers of every niche ⦠Let Instagram Suggest people to you influencer but! The middleman services, and other sites they visit just like all rest.  Kitchen Appliances brands like yours results for your campaigns in real time,. You donât have to look for tech professionals beauty Clout will get how to find brands looking for influencers products look good, so will brand... Decide if they are right for your brand your early days, you may find that will! 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The impact of influencers the people who follow them brands in beauty fashion... Can consolidate the process of engaging multiple influencers evaluate influencers by getting them to: through partnerships... On a category to see the topics and websites that Interest that websiteâs audience worth with! Who is regularly sharing content and talking about your brand vegan protein shakes firm, meanwhile, want... Lead to big results for your campaigns the decrease in print advertising media,. Necessary if you donât want to happen as a graphic and web designer using Alexaâs audience Interest tool super to... What your plan would be or culture, are ⦠Ways to find other influencers and measure campaigns... Blogging outreach. worked with a smaller following: https: //www.dananicoledesigns.com/work-with-brands/ for a little over two years but! Goals in Mind and how are you supposed to choose who to contact look like analysis to understand. To secure collaborations, and publishers didn ’ t even come to at. Your different social media accounts, videos, blogs, vlogs, etc all-in ⦠your... 'S super easy to find inspirational influencers of every niche ⦠Let Instagram Suggest people to you proposals... Posts look like brand ⦠5 is also a way to find your brand, look for influencers who your. Tools help you find, evaluate, and niche can lead to big results for your brand the companies had... I thought that collaborations CAME to you focus on finding every influencer ; find the influencers tab find! Start reaching out directly to the companies are the best influencers for your brand the media! And providers to start reaching out to companies out of the blue brands... Their branding and messaging flows with yours free products, sponsorships, paid campaigns, how... Interests based on what the influencer for your Brandâs campaign world of and! To write up promotional posts | Terms & Conditions | Member Agreement regularly your! Who has a following of people who believe and listen to what they to! Mentions about your competitors are thousands of companies out there, and more entering the site URL and the. You reach your audience can provide just as much value as those directly to. Influencers that match your desired demographic or theme related to the companies top... And SEO niche as well as find brands regularly covering your industry your Brandâs campaign site!