Their reviews will be much more useful (and likely … Identify what your readers and customers are into before sending out products. August 2019 I used Etsy tags to get my first 500 sales in less than 6 months. My name is July from [name] company, and I am the marketing manager. Sometimes, if you have a physical product, one of the most important things you can do is to send that product to the influencer. Send Samples; This is by far the best way to contact an influencer from Instagram. If you can catch her attention, the more likely the return of attention. Once they’ve emailed me their feature, I refund their order in full. Before I quit my job to sell on Etsy, I was an SEO Consultant for a Fortune 500 Company. If your business is working on a shoestring budget (as MVMT Watches had done in their early years), you will most likely be looking to send products or samples to influencers to test. Don’t forget to have a look around the blog and make sure they’re posting regular, high-quality posts. Which brings up the question: if you’re working with influencers, when should you give up the goods? The health and beauty industry may have an advantage when it comes to influencer marketing, simply because it’s cost-effective to send sample products to influential people to have them try them. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Full disclosure: I use cookies to customize your experience and track what content you prefer to read. Posted by 2 months ago. They may be prompted to reply to your email even just to thank you. She never told me about the feature, and I never asked her to post my product. There are plenty of reasons why you might want to in contact with an influencer on Instagram. Hey Guess What? This article was inspired by a request I recently received. I use it all the time, and it’s much easier than messaging back and forth). The email should be light, easy, and positive. Conversion-based campaigns work best with 100-200 micro-influencers. Additionally, such Instagram influencer outreach templates can make the offer sweeter for the influencer. Identify what your readers and customers are into before sending out products. More than 60 influencers participated in this campaign who recommended the shoes to their followers. You can write simple wordings in the thank you note and don’t indicate your business proposal in the note. It is also advised to get in touch with an influencer on Instagram before sending an outreach email. Make back the money you spent sending out a free product, Find new followers that are your target audience. I was so freakin’ excited I think I called everyone in my phone. Wanna see what's selling on Etsy in 2020? Thank you so much for applying to collaborate with [company name here]! He is likely to pay attention to a familiar name winking in his mailbox and the chances are higher to get a response. Whenever you set an appointment with the Influencer over the phone, this is very important to send a thank-you note to Influencer to show your interest in working with them. Loads of brands give away free samples of their products to the influencers. If you want to build a strong relationship with an influencer, make sure to speak the same language. Please note: You need at least 1,000 followers on one of the major social channels to qualify for the free sample. Sharing Amazing Products. Consumer trends are changing by the DAY. The Free Sample Email Template. If you really want to protect yourself from moochers, the best way to weed them out is with a freebie deposit system. Sending Free Product Samples to Influencers Hi guys, has anybody here ever sent their product to popular YouTube, Facebook, Instagram, blog etc. Wanna steal my tricks? Here’s a snapshot: Much like our finished influencer project, they took advice from top-level experts and created a visually pleasing infographic. Hi guys, has anybody here ever sent their product to popular YouTube, Facebook, Instagram, blog etc. When you’re in business for yourself, the nicer you are the better you tend to do. [Insert another sentence about their feed that adds a human element]. December 2018 Many of them have a large following on their social networks. Once you’ve chosen the influencers you want to send the product to, we send it within 24 hours of your approval. They don’t understand that you’ve taken valuable time out of your disgustingly busy day to cater especially to them. Sending Free Product Samples to Influencers. Subject Line: Your Application to Collaborate with [company name]. No need to be fancy, just an overview. Here is an email template to start a conversation with the influencer’s agent for the first time. If you're interested, we can set up a phone call this week to discuss starting a collaboration. The rule of thumb our agency has is to ensure that the minimum influencer gifting value is $50. Many of them have a large following on their social networks. Good morning [name], Hope you have enjoyed the Christmas holidays and are full of energy and enthusiasm to start a new year. You may not have a physical address, but your first contact may be to ask if you can send your product to him. Both Influencers & Brands can feel confident about sending and receiving funds once a project has been completed. If your blog and Instagram aren’t seriously beating my own, I’m not going to be in any mood to send you freebies. This is a big deal. While it is true that an influencer with a large, engaged following has the power to do so, luck plays a huge part in this.It is better to engage many influencers to work on the campaign together. Octoly will also take care of any shipping issues that might occur. August 2016. In fact, this letter is so awesome that I’ve had a few people actually thank me for it, even though they were rejected! The exact tricks that got me 6-figures sales are waiting for you in the Ultimate Guide to Etsy. March 2019 Don’t limit the creativity of the influencers you hire. Writing to an influencer is all about attention – the attention you give and the attention you get. 'We created a win-win scenario,' Arasin jokes. Influencers get free food, workouts, and gifts; brands get publicity they’d otherwise have to pay thousands to buy. Copyright 2021  |  Fuzzy & Birch  |  Grit and Wit. Currently, we are inundated with requests for free products and unfortunately cannot accommodate everyone. For lower budget programs, your best bet is to partner with Nano or Micro Influencers. Sending samples of your products to these influencers related to your sector allows you to give them a small gift so that they remember you. And if you really want to add a personalized touch, we can always work … They don’t know how much it costs you to make and ship that item. Sending Free Product Samples to Influencers. Working with micro-influencers is also more affordable for marketers and advertisers. Your minimum follower requirement (twitter, IG, etc) for free products should be at least 10K. Engagement Through Influencer Giveaways. Additionally, such Instagram influencer outreach templates can make the offer sweeter for the influencer. Generic Collab Email Template. What was the result? Let me know if you’re interested and I’d be happy to chat to go over the details! Influencer marketing is booming. I would like to do this for the product I am currently working on. Most tweets get retweeted once or twice if you’re lucky. Don’t forget: when in doubt, charge a deposit. Remember in your planning that using influencers in unique ways always stands out, like in 2014 when Hubspot asked influencers to lend advice about influencer marketing for an infographic. The Internet is full of influencers: bloggers, journalists, YouTubers, etc. Increase Followers. Brand Awareness: If you’re trying to generate more buzz about your brand or want to tap into a new market, gift influencers your best selling or most Insta-worthy product. Less hassle for you, a smoother experience for your micro-influencers. Event activation through engaging a group of influencers at the same time provides great opportunity for maximising brand exposure. I just create a custom listing on Etsy. Create your own unique website with customizable templates. Don’t assume one size fits all, or make guesses about the size preferences of your influencer — it’s far too easy to guess wrong, to send a size that the influencer can’t or won’t use, or to offend people. Kristen. I’m Ready to get focused! Make a note of the time and date that you contacted each influencer so that you can follow up again in a day or two. (At the time, I was at the world’s most miserable business conference). I would like to do this for the product I am currently working on. Close. Hi there, my name is Jenni. Here’s a (super happy-faced) rejection template to help you along. More frequently than I care to admit. This is done so that the brand influencers can experience your product first-hand. October 2019 Reaching out to influencers may seem challenging to begin with, but using a simple template can make the process a lot easier. And they usually will. If you’re still on the fence, ask that person for their traffic and blog audience details (this is an easy screenshot that can be taken in Google Analytics). Here’s my criteria: I’ve got an online freebie form available here. Here’s how mine works: If my potential influencer doesn’t agree to these terms, it’s pretty clear they never had good intentions to begin with. This is a particularly good one to use for micro influencers as they are more likely to … Even in this contact, you want to give a little background about you, your company, and why his audience will find it valuable. Show your future meeting plan. It can be CRAZY exciting when someone wants to feature one of your products. You are not the only one trying to generate … As for making them pay the fee? Do your homework. Sending out the hidden gems in your product line to influencers is a good way to get more exposure to products that are overshadowed by your best sellers. 4. 4. Product sampling posts from micro-influencers are deemed more reliable. Find out what went down here. 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