Time and time again, Fortune 500 names such as Apple, Microsoft, Disney, and IBM have demonstrated the intrinsic value of “design thinking” as a competitive advantage that impacts the bottom line and drives business growth. That is pretty incredible, since just ten years ago most firms didn’t even know what user experience meant. We’ve got your back! Design thinking sets them up to develop more unique and creative solutions to people’s needs. Insisting on great UX drives competitive advantage and affects the bottom line. This change in mindset has enabled their employees to think differently about clients’ problems and come up with the right solutions. Understand the market, its players, constituents and forces; translate cross-industry best practices and articulate assumptions. Whether you’re a CEO, a marketer, or a designer, here are three no-nonsense reasons why your company should invest in design thinking: Measuring the return on investment (ROI) of design thinking can be a challenge in any organization. Design thinking can help us chart a path into the future.” - Tim Brown, Executive Chair at IDEO. Design thinking is composed of several mindful spaces intended to drive generative production of ideas and insights while driving towards a focused value position all based on the initial empathy developed for … That is no small feat, but organizations have found success following this strategy. By Linda Naiman. It has been coined and explained by several people, namely Herbert A. Simon, Robert McKim, and Peter Rowe. In just 10 months, Infosys has trained 36,000 employees, including 500 executives, on design thinking principles. Applying design thinking can help save vast amounts of money right away because it directs attention to the specific solutions people need—immediate cost savings are realized as part of the ROI of design thinking. It was from that experience that Logitech went with a customizable product, rather than a one-size-fits-all solution. A well-crafted experience is based on deep customer understanding, relevant visuals and well-worked flows that can be the difference between a returning customer and one who walks away unsatisfied. For the user, this means better and more useful products that will improve their lives. In our daily work we closely collaborate in teams with service designers and so… By setting people clear roles and responsibilities and putting an ‘owner’ in charge of each transformation initiative has been proven to be exceptionally effective. Some have introduced new methodologies and have been able to design a more effective way of doing things for the simple fact of having spent more time analyzing the needs of the client. Beyond that, it’s also a cultural change that requires organisations to continually challenge the status quo, experimenting often and to get comfortable with failure. The term “design thinking” was first used in 1969. Most recently, the CEO of IDEO took the term and ran with it — or rather, he talked about it in a popular TED talk in 2009.Design thinking “The most successful companies consciously foster a culture of sharing early work with outsiders and celebrating embryonic ideas.” - McKinsey’s Business of Design. Why is digital transformation so important? It is their relentless focus on the customer and delivering the best user experience possible—which is deeply rooted in their design thinking methodology. Someone from our team will be in touch shortly. Here are some major benefits of using design thinking at work: Find out more ways to implement design thinking into your organisation with our ebook, The Design Thinking Workshop Kit. Just like design thinking, the primary focus of digital transformation is about improving the customer experience. Got a great post you've written that would benefit our awesome community of 500,000 readers? Every design project you take on aims to solve some sort of problem for the client, whether it is helping more people learn about their company through a website, getting people into a store with a coupon or enticing people to buy something with an amazing package design.But design thinking is more than just problem solving. By incorporating design thinking into your business now, you won’t just be getting one step ahead of your competitors. Martin Kupp, Jamie Anderson, & Jorg Reckhenrich. Of its 170,000+ employees Adaptive Controller kicked off a revolution in-game and design. 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