Serif logo fonts have decorative âfeetâ at the ends of each letterform and evoke a polished, classic feeling. I think one of the reasons why serif fonts typically arenât used in logos is because they tend to have a small to medium weight, and a logo needs to be legible at small sizes, so it usually calls for a heavier weight font. Copyrights © 2016-2021 All rights reserved by Begindot. ITC Lubalin Graph is a 1974 design which is based on an earlier sans serif font that was designed by Herb Lubalin, ITC Avant Garde. It is available in 7 fonts weights – light, medium, rounded medium, bold, soft rounded bold, extra bold, and round extra bold. This font has been designed by Kris Holmes and Charles Bigelow. They are the fonts that have small extended lines at the edges of its characters, also known as serifs. To offer a bit of help, we wanted to focus on ten of our favorite Serif fonts you can use when branding or designing a logo with a clean and elegant look. And in 2 years, your on-the-edge logo looks dated and like you arenât a company that keeps up with the latest changes in your industry. The main characteristic is the increased contrast between thick and thin strokes. Frutiger’s Linotype Didot design is a sensitive interpretation of the French Modern Face Didot font and gives any text you use it for, a classic and elegant feel and at the same time paying respect to the original Didot family. It was designed by Mark Caneso in 2012 and is available in 5 font weights. Also ideal for branding, short text and publishing projects, Gabriela Stencil is a highly readable font with the x-height sized at 50% of the cap height, along with short ascenders and descenders. In this post, weâll feature 40 free serif fonts made for web and graphic design projects. While it is technically a slab-serif font, the ITC Lubalin Graph font helps convey a no-nonsense look, that while strong, can be perfect for a modern design, especially with the lighter weights. Download it at Behance. ... Metropolis is a geometric sans serif with versatility for use in logos or body copy. 10 Best Modern Serif Fonts 1. Designed in 1983 for the International Typeface Corporation by Ed Benguiat, ITC Caslon 224 was designed to be a modern-day interpretation of the Caslon typeface. Serif fonts have extra details on the ends of letters, sometimes called âfeetâ. Its font range includes light, regular, tilting, medium, bold, and imperial. DOWNLOAD NOW. A new edition in the Serif fonts family, Blacker is available in more than 10 font weights. Disclosure: This post might contain affiliate links. Designed by Antonio Mejia in 2016, Gabriela Stencil has a unique character while being part of a classic font family. But if youâre looking for the best fonts for logos, you donât want flashy. See here for the best SANS-serif fonts for clean & minimal logo design. ; Popular sans serif fonts include: âHelvetica â Univers; Futura; They create kind of clean, sleek and modern feel to your brand. Designed by Jan Tschichold and Akaki Razmadze, Sabon was created to combine identical letterforms for both monotype and linotype machines. The Recoleta font can make any design stand out like in the Waves to Wilderness logo. Your email address will not be published. Adobe Caslon is one of the simplest fonts and has achieved legendary status among the typographers. Memphis font can not only be used for technical fields but also it can be considered for other purposes such as logos and packaging. Each font listed below has a brief description & font preview. Itâs the internetâs favorite typefaceand one of the cool fonts that millennials love. Hermann; Recoleta; Blacker; ITC Lubalin Graph; Linotype Didot; Begum; ITC Caslon No. Bulky sans serif fonts like this are some of the best fonts for logos that intend to make an instant impression. If you get trouble while differentiating between capital and small caps, Lucida would bring justice by presenting simplicity. This is due to its legibility. Slab serif logo fonts are bolder, louder serifs with large letterforms designed to be seen from a long distance. It’s quite old fashioned and almost baroque in expression, yet still perfectly usable for paragraph text as well. Liberation serif is a nice font, and its untamed edges gives it a slightly casual feel. Fogtwo No5. A part of Times superfamily, Times is believed to be the most used serif font of all time. Rockwell font was released in 1934 and since then it has been a fan-favorite because of its stylish design and strong characters. It is considered as a standard in terms of selection. Sometimes we publish content that includes affiliate links, however, we never accept any money for positive reviews. Like a melting pot, Recoleta combines many different aspects from fonts of the past to create something new, fresh, and with a modern flavor. For many designers, when it comes to designing a clean and elegant logo for a company, using a Serif font in their designs helps to add a little bit of flair & sophistication to the brand. This means we may make a small commission if you make a purchase. Its bold typeface would be ideal for magazines, and headlines. The tautness of its curves is what makes it so special amongst its users. It was designed by Xavier Dupre in 2004. Out with the old, in with the new. If you’re ready, let’s get started, here are the best 10 serif fonts for logo design & branding. Work Sans is a great flexible font. Bodoni â Vogue The Bodoni font is an elegant typeface thatâs favoured by many top fashion brands, such as Vogue. The high contrast will provide you the professional touch that you have been looking for especially for logos and headlines. Looking at the works of Herman Hesse and Aldous Huxley for inspiration, the team found the concepts of duality, surrealism, and wildness frequently appeared, fueling the design process. While body text works well with a lighter weight, if you’re writing headlines, heavier weights are ideal. Here is a list of the top 30 most used and popular serif fonts that you should check out: Droid Serif Pro This font is beautiful serif font collection specifically design for clear and comfortable on-screen reading. Adelle Serif font is a part of Adelle Superfamily and was designed by Veronika Burian. The regular weight is so pleasing to the eyes but you can definitely try a combination of 9 other weights. The modern printed materials could benefit a lot from this font as it is known for its clarity. A serif font is easily identified by the “little feet” that appear at the ends of the letters being used. Yes, Garamond. The best part of â¦ Designed by Manushi Parikh gets inspiration from the late Dutch Renaissance. The distinctive cuts in the alphabets are what make Romana so special. These fonts can look soft, traditional or elegant. This Serif font was designed by Christopher Burke in 1994 and is available in 5 weights – regular, book, bold, extra bold, and black as well as their italic representations. This font is available in 7 weights and their italics – thin, regular, semibold, CYR light, CYR bold, CYR extra bold, and heavy. The subscription costs $29 per month and gives you unlimited access to a massive and growing library of 400,000+ items that can be downloaded as often as you need (stock photos too)! Calluna has been used to incorporate that friendly touch to the texts. With eight font weights ranging from Standard to Standard Black Italic, ITC Caslon 224 has a large x-height, a very high contrast between think and thick strokes and also provides transitions between the different weights smoothly. Designed by Matthew Carter, Georgia has a friendly typeface that can be easily understood even at a low screen resolution. It is currently available in 15 styles. This font is both romantic and elegant that can be put to use for headlines and advertisements. Having an arsenal of quality fonts is essential for web and graphic designers. A classic serif font that was designed by John Downer in 1990. Badges for luxury brands using for years to come you get the best font, is! Century, Bondoni was created exclusively for large printings most well-known typefaces a... Websites as well as commercial use so exquisite, Harbour is best for your contents! Extra-Bold, and is easily identified by the fonts that will give text. 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