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Either theyre using you or theyre referring someone to you. Congrats. Love it or hate it, email cannot be ignored. There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! For example; Friend, Family, Acquaintance, etc. Just never, ever assume. It is so easy to get caught up in the bright and shiny and different methods of lead generation. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. What We'll Cover Housing Market Statistics 1. Take this epic SOI marketing story (again from Justin Seeby). Instead of posting about politics or another crazy cat video, take a minute to share a story about a recent win or revelation in your real estate business. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. Yes, these lead generation systems work! Today's episode focuses on the foundational difference between marketing and branding when it comes to real estate. I can see on social media that you are doing quite a bit of traveling and having a great time. If this has happened to you, you need to re-engage with those people. As a real estate professional, you have a lot of connections and vendors you know and trust. If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. Thats the only way you will be able to contact your SOI members 100 times a year. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Pro Tip for Twitter: Always post local content with relevant local hashtags. Twitter posts with visuals get up to 5x more engagement. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. You can do this by adding value coming from contribution and giving them something they want. This is a great way for you to demonstrate that you are knowledgeable about the local area. What do you love about it? Guess what? It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Very nice. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. For example, a home value estimate is one of real estate's most common lead generation tools. In light of all the economic fallout from the COVID-19 crisis, everyone has thought about their finances and is concerned to some extent. Another excellent post. Ask them how the yard is working out. Thanks for shring this Yah-me. In addition, it might backfire and cause them to never call on you. You can send this to your SOI, or your geographic farm. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. Its not only great for drumming up referrals and staying top of mind, its also awesome for your personal life. Wish I could use it but after 25 years it would look odd! Something went wrong while submitting the form. Michael Montgomery of Rev Real Estate School. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. Things are uncertain right now, and in many ways we have been forcibly disconnected. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. Reach out to some of your past clients from the last two or three years, depending on how much business you do. In real estate, or any business for that matter, you cant deny the power of the referral. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. I was just checking in with you to see how youre doing. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. They may even have some great content ideas. Listen P151 Marketing Mastermind 01 - Marketing vs . Most marketing agents do fails because they don't under. I was constantly struggling to stay top-of-mind with my past clients and stay connected with potential leads. Oops! Script #1 - Recent Clients & Professional Connections, I hope all is well! Great post. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. When they got the postcard, they called me. We can use the search update tool for four general areas. These include: What this means is that the current real estate market is volatile at best. make an informed decision when buying or selling a house. Here's a sample: Dear (friend, client from a former business, former boss, etc.) Own it! 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. Didja' See Me on the News (or in the paper)? You can easily change up that second line to refer back to any relevant life, community, or even social media event. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. Hey would you do me a favor, Aaron? 2. That's a good letter! As with follow ups, consistency is the name of the game on social media. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! But truly great SOI and referral marketing isnt about selling.. And then you reached out via Facebook. With this simple strategy, and no more than 279 contacts, the listings started flowing in. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. Its one of the easiest ways to get your database engaged again. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. Therefore, you should try to attend networking events, even if they are virtual. Save my name, email, and website in this browser for the next time I comment. But by any name, Listing E-Alerts are a powerful tool. If you dont have a drip campaign set up yet, dont worry. Even though you are probably used to throwing a holiday party, you do not have to wait for this time of year if you really want to impress the people who are in your sphere of influence. 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. However, there is always something that feels special about holding something from your mailbox. The more personal attention you give, the more theyll like and remember you. This may also help you earn more business. Here is how to create an audience. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. No need to respond - we are just huge on referrals so if anyone comes up, we are always happy to help. We have all been there. It is also important for you to diversify your outlets. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. or other gift.. That way, they know that you appreciate the referral. Were going to give you everything you need to work your SOI like a pro. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. SOI. How do you write a client letter to your sphere of influence and past clients? A form letter! If you'll actually DO the personal postal mailing, that would be a good excuse for one, but if you keep putting it off, email might be better. Go to your business page and click at the top where it says "Ad Center.". Together, we can make this year your best yet! My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. Why am I sharing this wonderful news with you? You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. First, it is important to take a look at a few statistics that highlight the current housing market. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have Love your ideas and thanks for the inspiration. Ask them about the dog. There are a lot of questions that we have the ability to address for our clients. Out of 30+ agents in my office, I was one of only 9 to receive this honor! The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Heres one of our best scripts/real estate email templates for Listing E-Alerts. Good stuff, Jennifer. Before I started using email marketing, my business was struggling. Then, send a personal note to them. Do your prospects know? After all, theres only so much time in the day. and Pensacola Beach real estate No matter who you are or where youre from, if youve ever interacted with another human being, you HAVE a sphere of influence. Its very simple. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. As a result, its upset a lot of our existing lead sources as well. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. Next, you can run those emails through a scrubbing service. What Is a Sphere of Influence? Watch the video now. That is why social media is helpful. And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. Excellent blog and I'm going to share it with some new agents in my office! If you show up on social media consistently, simply being there and being open is enough. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. Your email address will not be published. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Thx for sharing. But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. Its our nature to judge one another and decide how much trust to afford each and every other human we meet. When you send an email out, you can watch your results roll in. Then, make sure you invite people to hang out with you for your charge. And they are provided free through your Multiple Listing Service (MLS). Excellent letter, of course, Marte! Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. However, Id love to hear what you think about it first. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! Jennifer - I really needed to read this!! The next question what do you say to them? Required fields are marked *. Let them know that this is good news for them as well as for you. Whats the first advice given to new real estate agents? Most email marketing programs have a phone app as well, so you can get these important updates to your phone as you track the reception of your newsletter. It wont be like that for long. Sound good? Learn how to create the best real estate email templates for your sphere of influence to both engage and add value to them over time.http://www.TheRealEstate. Theres a first time for everything and that is one of the good ones to to tray you so much about that world. There are helpful scripts for each of these uses these are the real estate templates weve promised keep reading! that are written by the members of this community. And whenever possible, ALWAYS post an image. Now you take your scrubbed list upload them to an email marketing program. When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. Now, you can take these contacts and add them to a custom list within Facebook and run targeted ads to these people. But if you do it right? Offer something of value. You now have a friend in real estate. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. And conversations with the people we know can lead to all sorts of wonderful things. The idea of condensing all your personal relationships into a spreadsheet summed up by a 3-letter acronym sounds cold at best, immoral at worst. Happy Anniversary to ME! Make sure you select something that shows just how well you know them. You want to find ways to touch your SOI members without annoying them. By properly using Listing E-Alerts, along with these real estate email templates, you will have an easy channel of communication with your SOI. Tips For Preparation 1. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. Congratulations, Lori! Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. Here are a few authentic scripts for. coaching programs is right for you? What's the reason you're reporting this blog entry? Remind your sellers about something you did that added a lot of value for them. Love it Jennifer. Check out these 5 practical tips for growing your sphere with social media. Take our customer, Justin Seeby for example. Make sure you do not fall into this trap. I like this example Jennifer. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. And you never know where your next lead will come from. If they are not receiving them, they are not actually in your sphere of influence. Under that simple system they end up calling everyone in their SOI twice a year. He even asks for permission to follow up (Cool if I follow back up in a week?).